• Purpose-Full Design

    Exceptional experiences don't just happen,

    they're created ON PURPOSE!

  • The 4 "P"'s of Purpose-Full Design


    Everything you offer your client is an experience.


    Your brand, your product, your event, your book.

    These are all experiences people have with YOU.


    When you design every part of that experience, ON PURPOSE,

    you create unquestionable value, and delighted customers, each and every time.


    Use Purpose-Full Design BEFORE you hire a web or graphic designer, BEFORE you create your logo, BEFORE you begin planning your next event!


    1. PEOPLE: Who? (Ideal Client, Target Audience, Who you Serve)


    I was ready to quit everything. If one more person told me that I needed to get clear on my "client avatar", I was going to loose my mind. I just did not know HOW to get clear on this critical starting point. I knew there had to be a better way, and as usually, when something isn't working for me, I create something that does!!


    As part of your design package, we'll start here. Not only will you connect deeply with the notion of WHO you serve, you'll understand how they think, what motivates them, and what they want from you. All of this matters. You'll feel more confident and less "sales-y". You'll even be able to use this for writing your web copy AND increasing your search engine effectiveness!

    2. PURPOSE: Why? (Your reason for being, your impact, your value)


    The most common (and costly) mistake made by purpose-driven entrepreneurs is NOT being as clear as they could be about WHY they're doing what they're doing.


    This is what sparked all of this work for me. I kept having conversation with people who really didn't know how to answer this question. They knew WHAT they did, they knew HOW they did it, but they hadn't gotten down to this level of clarity.


    When you know the purpose of your service, product or other offering, you can create every detail ON PURPOSE. Without it, you may make something great, but it may not be the thing your audience wants or what you want!

    3. PROOF: What? (Results, Outcomes, How we will know it's "working")


    Knowing your purpose is NOT enough. Again, I see people make this mistake all the time. If you don't know what success will look like, feel like, sound like, you won't know when you get there. More importantly, your clients won't know!


    This is how you create VALUE for your clients. When they know precisely how to determine if what you're doing is working, they will become raving fans!! (p.s. there's brain science involved with this too, I'm happy to tell you more if you're a nerd like me!!)

    4. PROCESS: How? (The experience you create, designed On PURPOSE.)


    What will you create to be sure your PEOPLE experience your PROOF and your PURPOSE?


    This is where most of us begin, but really it's the end of the design process, NOT the beginning. We want to jump into creating the Process, the package, the offering, the event - it's the fun part, it's where we get to be creative, it's why we love doing what we do!


    But here's the problem, when you begin with the Process, you might make something great, it might feel good to make it, but you won't know, without LOTS of trial and error (and maybe some white knuckle stress!), whether or not you've created the right thing, for the right people, at the right time!


    Doing it backwards ends up costing you immeasurable amounts of time, energy, and sanity!


    If you apply this Design Process, everything you create will be purposeful, targeted to truly meet the needs of your audience, and they will know without a doubt the value of their investment.

  • Stay in Touch!

    I'd love to tell you about new things as they're ready!

    Portland, ME
  • Design Packages

    Not sure which one is right for you?


    Book a free Focus Session and we'll figure it out, together.


    3-Hour Foundation Session

    3-Hour Foundation Session

    Like rocket fuel for your next big dream!! In this session we will focus on building the foundation for your offering or your brand. You will walk away with the spark and clarity you need to take inspired, aligned, purpose-full action.

    You will understand and feel deeply connected to: who you serve, why it matters, how you (and they) will know it's working, and your customized design for HOW to best serve them. (HINT: that last part is usually where we start, but we've got it all backwards!)
    Coming soon
    Solid Foundation + Aligned Action

    Solid Foundation + Aligned Action

    $800.00 - $900.00
    This package picks up where the 3-hour Foundation Session leaves off.

    Choose this package if you're ready to go beyond a solid foundation. If you've got a product, course, or other offering that's burning a hole in your proverbial pocket, this package is designed to get you off the runway! (I know, I know, so many metaphors!)

    - 3 Hour Foundation Session
    - 2 Take Action Sessions (1.5 hours each) to design and execute action to create momentum!
    - This package also includes behind-the-scenes support from me between our sessions.
    Coming soon
    Foundation + Action + Accountability (3 - 4 months)

    Foundation + Action + Accountability (3 - 4 months)

    $1,600.00 - $1,750.00
    This package offers the support you've been craving. If you're tired of getting 'almost there’, and are ready to break on through to the other side, this was created for you. Being wildly successful requires more than just clarity, it requires sustained and purpose-full action. Together, we will create momentum to catapult you to the next level in your life and business.

    - Foundation Session + Take Action Sessions (1.5 hours each), up to a total of 12 hours
    - This package also includes behind-the-scenes support from me between our sessions.
    Coming soon
    Spark Mini-Session (30 minutes)

    Spark Mini-Session (30 minutes)

    What can we really do in 30 minutes?? A lot!! If you have a project, business, or fledgling idea, this session can give it the spark it needs to take flight.

    Many of my returning clients choose this option when they just need a little poke to get over the next hump. Never underestimate the power of purpose-full conversation.
    Coming soon
  • Spark Mini-Sessions

    Small, but mighty!

    broken image

    30 Minutes - Big Bang, little buck.

    What can we really do in 30 minutes?? (A lot.)

    I'll be honest, this was always my question when I saw these kinds of offerings from other coaches. Sure, 30 minutes, and 20 of that you'll spend up-selling me your big coaching packages....right? Wrong.


    I've been offering these mini-session to my conference and big event design clients for years. Every time I complete one of these (even with confident, experienced workshop facilitators) they tell me how valuable it is to them! So I asked myself, WHY am I not offering these as stand alone sessions!?! BIG Bang, little buck. (and, I LOVE doing them!)


    THE PROCESS: I'll send you a Purpose-Full Design Template (The 4 "P"s), you'll send it back to me before our session, and then we'll dig in and refine from there. (I will also send you a recording of our session you can review later.) And, I won't sell you a gosh darn thing (unless you want more)!


    Mini-Sessions are great for organizing your ideas, getting clear on what you want to accomplish with your offering (and what's reasonable), or just having another set of eyes on your design (eyes with 20+ years of experience designing curriculum, programs, events, etc).